The Market Entry Partner for Startups Who Can’t Afford to Fail.
Scaling in Europe isn’t just about a fit on paper — it’s about understanding the target country deeply and building the right network of partners and customers to grow.
Expanding into Europe requires more than just a product and a plan — it demands local insights, trusted relationships, and tailored execution. From cultural nuances to sales cycles, each market brings its own complexities.
At Scale to Global, we don’t just give you a strategy for your European market entry — we become part of your team. We help you build the network you need to scale: strategic partners, local executors, key prospects, and the right investors.
Scaling Internationally Is Hard — Doing It Alone Is Harder.
Expanding into Europe often turns from an exciting opportunity to a series of unexpected hurdles. You’ve got a great product, but suddenly you’re navigating over 30 different markets with unique rules and business practices. Founders worry – Am I misunderstanding the market? Am I hiring the right local talent? How reliable is this partner? The biggest mistake? Thinking one strategy fits all. European market complexity demands a tailored approach—what works in Vienna may fall flat in Paris. Understanding these nuances is critical to overcoming international growth barriers.
At Scale to Global, we don’t just give you a strategy for your European market entry— we become part of your team. We help you build the network you need to scale: strategic partners, local executors, key prospects, and the right investors.
Failed because of Rules and Regulations
Startups fail because they underestimate the importance of researching and adapting to local laws.
Failed because of Business Culture and Language
Startups fail in creating lasting relationships in the target market with partners and customers.
Failed because Misjudging the Market
Startups fail because they copy their initial go to market strategy, instead of adapting it to the new market.
of startups face international growth barriers
on average spent on (failed) market entry
We Help You Build the Right Network to Scale.
We’re a senior team with deep experience across Europe — from Norway to Austria to France and beyond. With complementary expertise in strategy, business development, and technical execution, we work as part of your team from day one.
We help you identify the right market, craft a tailored market entry strategy to help you close your first deals. Our extensive network of local experts and industry experts ensures you have the right support at every step of your journey.
Business Culture Insights
Startups succeed due to a deep cultural understanding that helps them build trust and enter markets faster.
Personalised GTM Strategy
Startups succeed by adapting their GTM strategy to the local needs and consumer habits.
Expert Network
Startups succeed with a comprehensive network of local experts and strategic partners.
Who We Help: Founders Ready for European Expansion
We collaborate with Seed to Series A startups that have outgrown their home market and are ready to scale confidently into Europe. Our ideal partners value strategic, sustainable expansion over quick entry.
- You’ve built a solid business with real traction in your home market
- You’re expanding strategically, not out of urgency
- You’re seeking sustainable growth, not just a quick market entry
- You view Europe as an innovation-driven market with potential for scale
- You understand that successful expansion requires local expertise
- You value hands-on partners who drive strategy and execution
Why Founders Trust Us
Scaling into Europe requires market knowledge, product market fit, and the right connections. Our team brings hands-on experience across tech, business development, and innovation strategy. Beyond our core team, we tap into an extensive network of industry and local experts, giving you direct access to decision-makers, market insights, and the relationships needed to establish a strong foothold.
SARA BENTSEN
CEO & Founder
“The one for Biz Dev”
With her background in diplomacy, Sara’s unique background makes her a skilled negotiator and communicator. She is multi-lingual and has a strong passion for relationship and partnership building. Sara previously worked for UNIDO, managed an international business angel club for years and founded her company in 2020 to help investors with the growth of their portfolio companies.
Sara graduated from Transcultural Communication, Political Science and Diplomacy. She is Norwegian, and grew up between Austria and France, studied in the UK and lives in Vienna.
SOPHIE CAILLAUD
COO
“The Strategist”
With several years of experience in innovation strategy and management consulting with the Big 4 across France and Austria, Sophie has worked closely with private and public organisations to drive growth, optimise operations, and expand into new markets. Passionate about impactful innovation, Sophie is dedicated to bridging the gap between cutting-edge solutions and cross-border opportunities.
Sophie studied European Law and Public Affairs. She is French, studied in Paris and fell in love with Vienna during her Erasmus, she lives in Vienna now.
Languages spoken:
Our Partners: Key to Your Success
At Scale to Global, we believe that strong partnerships are essential to achieving international growth. Our extensive network of partners—industry leaders, local experts, and seasoned professionals—plays a pivotal role in the success of every startup we work with. They bring specialised expertise, deep local knowledge, and valuable connections that complement our own capabilities.
These partnerships allow us to provide tailored, high-impact solutions for your European expansion, ensuring you have access to the best resources, insights, and support every step of the way. Together with our partners, we create a collaborative ecosystem that drives results, builds trust in new markets, and opens doors to opportunities that would otherwise remain out of reach.
Our Clients: They Trust Us
Scale Your Startup in Europe with Scale to Global
At Scale to Global, we believe that strong partnerships are essential to achieving sustainable growth. Our extensive network of partners—industry leaders, local experts, and seasoned professionals—plays a pivotal role in the success of every startup we work with. They bring specialised expertise, deep local knowledge, and valuable connections that complement our own capabilities.
What happens after the call?
After booking your consultation, we’ll start with an initial call to understand your priorities and expansion plans. If we’re the right partner to support your journey, we’ll follow up with a second call, providing an initial analysis of how we can best help you achieve your goals. If our approach aligns with your vision, we’re ready to move forward and get started.
Now Is the Time to Accelerate in Europe
The European market is full of untapped opportunities for innovation and growth. By taking action now, we can work together to strengthen your presence and drive success across diverse markets. Delaying your expansion means missing out on the chance to be at the forefront of innovation in Europe—let’s seize this opportunity and build something impactful together.
Prefer email? Reach out directly: sophie@scaletoglobal.com