How we work - Scale to Global

How We Work: Your Structured Path to European Market Entry

We don’t just advise—we execute alongside you, turning complex European expansion into a clear, effective process.

At Scale to Global, we believe successful international expansion isn’t just about strategy—it’s about execution. Our proven methodology combines deep market insights, strategic partnerships, and a focus on cultural barriers and business etiquette. Business is done between people, and that’s what we focus on.

Our Three-Phase Approach

We don’t believe in one-size-fits-all solutions. Our structured yet flexible approach is designed to address your specific challenges and capitalise on your unique opportunities in European markets.

Level 1: Market Deep Dive and Product Training

Goal: Understand the product and market landscape in depth to set the foundation for a successful expansion.

Activities:

Kick-off Meeting to align on goals, expectations, and define success metrics
Product Deep Dive: Understand the value proposition, differentiators, and use cases through team interviews, demos, and documentation to align with your team on the product and business model
Market Analysis:
- Demand trends & customer behavior
- Regulatory landscape (if relevant)
- Entry barriers and distribution channels
- Key local players and partners
Competitive Benchmarking: Identify and analyse local competitors, their pricing, positioning, distribution, and messaging
Target Persona Definition: Build clear profiles for target customers or partners

Outcome: Shared understanding of the product and market environment, summarised in a Market & Product Fit Report.

Level 1 +

Level 2: Go-To-Market Strategy and Action Plan

Goal: Define how to enter the market and plan with concrete actions to execute.

Activities:

Expansion Model Definition: Evaluate and recommend the most suitable approach:
- Direct Sales
- Partnerships
- M&A / JV / Licensing
Channel Strategy: Define best go-to-market channels / acquisition tactics
Pricing Recommendations: Based on local standards and purchasing behavior
Partnership Strategy: Identify potential resellers, multipliers, or strategic alliances
Operational Readiness Check: Basic checklist of must-haves to operate locally (legal, tax, logistics…)
Go-to-Market Action Plan: Detailed roadmap for Month 3 and beyond
Validation Meeting: Co-review of GTM strategy and final adjustments
We introduce you to our local partners

Outcome: Validated Go-To-Market Strategy and concrete, actionable roadmap for launch and execution, tailored to your specific needs and target market.

Level 1 + Level 2

Optional Level 3: Market Entry Support & First Steps Execution

Goal: Implement the first steps of your Go-To-Market strategy to kick-start local traction and ensure a sustainable, culturally adapted market entry.

Possible activities (to be defined together):

Prospect List Building: Curated list of 100–300 high-potential leads based on your ICP and target verticals
Cultural Training for Sales Success: Equip your team with essential local business etiquette and communication know-how:
- Country-specific norms, decision-making patterns, and buyer behaviors
- Sales meeting role-plays, objection handling, do’s & don’ts
- Aligning your pitch to local expectations and cultural context
First Sales Meetings: Support to move from strategy to execution:
- Help booking and preparing for initial prospect meetings
- (Optional) Participation in first meetings to build trust and fine-tune the approach
- (Optional) Travel to target country for in-person support and client visits

Outcome: First local interactions that reflect a mature, market-adapted approach—boosting your credibility and increasing conversion rates. Your team is equipped and confident to continue the expansion journey independently or with ongoing support if needed.

Level 1: Market Deep Dive and Product Training

Goal: Understand the product and market landscape in depth to set the foundation for a successful expansion.

Activities:

Kick-off Meeting to align on goals, expectations, and define success metrics
Product Deep Dive: Understand the value proposition, differentiators, and use cases through team interviews, demos, and documentation to align with your team on the product and business model
Market Analysis:
- Demand trends & customer behavior
- Regulatory landscape (if relevant)
- Entry barriers and distribution channels
- Key local players and partners
Competitive Benchmarking: Identify and analyse local competitors, their pricing, positioning, distribution, and messaging
Target Persona Definition: Build clear profiles for target customers or partners

Outcome: Shared understanding of the product and market environment, summarised in a Market & Product Fit Report.

Level 1 +

Level 2: Go-To-Market Strategy and Action Plan

Goal: Define how to enter the market and plan with concrete actions to execute.

Activities:

Expansion Model Definition: Evaluate and recommend the most suitable approach:
- Direct Sales
- Partnerships
- M&A / JV / Licensing
Channel Strategy: Define best go-to-market channels / acquisition tactics
Pricing Recommendations: Based on local standards and purchasing behavior
Partnership Strategy: Identify potential resellers, multipliers, or strategic alliances
Operational Readiness Check: Basic checklist of must-haves to operate locally (legal, tax, logistics…)
Go-to-Market Action Plan: Detailed roadmap for Month 3 and beyond
Validation Meeting: Co-review of GTM strategy and final adjustments
We introduce you to our local partners

Outcome: Validated Go-To-Market Strategy and concrete, actionable roadmap for launch and execution, tailored to your specific needs and target market.

Level 1 + Level 2

Optional Level 3: Market Entry Support & First Steps Execution

Goal: Implement the first steps of your Go-To-Market strategy to kick-start local traction and ensure a sustainable, culturally adapted market entry.

Possible activities (to be defined together):

Prospect List Building: Curated list of 100–300 high-potential leads based on your ICP and target verticals
Cultural Training for Sales Success: Equip your team with essential local business etiquette and communication know-how:
- Country-specific norms, decision-making patterns, and buyer behaviors
- Sales meeting role-plays, objection handling, do’s & don’ts
- Aligning your pitch to local expectations and cultural context
First Sales Meetings: Support to move from strategy to execution:
- Help booking and preparing for initial prospect meetings
- (Optional) Participation in first meetings to build trust and fine-tune the approach
- (Optional) Travel to target country for in-person support and client visits

Ready to transform your European expansion journey?

Our Collaboration Model: A True Partnership

We don’t just deliver a report and disappear. We become an extension of your team, working alongside you every step of the way.

Market expansion is about building lasting traction. That’s why we commit to a structured two-month collaboration, with an optional extension to implement alongside you. Engaging with customers, refining strategy in real time, and ensuring your expansion isn’t just a launch—it’s a sustainable success.

Depth of Understanding:

We have sufficient time to truly understand your business, product, and specific needs.

Iterative Refinement

We can continuously refine strategies based on real-time feedback and market responses.

Relationship Building

We can establish meaningful connections with key stakeholders on your behalf.

Sustainable Results

We focus on creating sustainable success, not just quick wins.

SPECIAL OFFER

Interim Founder’s Associate – Flexible Support for Growing Startups

A flexible and structured support format where we work closely with you to move your business forward—step by step, with measurable progress.

What’s included:

Weekly or bi-weekly sparring calls (strategy and decision support)
Joint definition and tracking of KPIs to stay focused and goal-oriented. KPIs for you – and for us.
Hands-on support with your current priorities—e.g. international expansion, fundraising, team building, positioning, etc
Our transparent pricing model ensures you know exactly what to expect, with no hidden fees or unexpected costs.

Investment in Your Success

We structure our collaboration to align our incentives with your success.

Base Engagement:

Monthly retainer: Varies based on project complexity, target markets, and sales cycles
Success fee: Project-dependent, ensuring our goals remain aligned with yours

Our transparent pricing model ensures you know exactly what to expect, with no hidden fees or unexpected costs.

Why This Model Works:

Risk Mitigation: Significantly lower initial investment compared to hiring a full local team
Faster Time-to-Market: Leverage our existing knowledge and networks instead of building from scratch
Flexibility: Scale your investment as you validate market potential
Aligned Incentives: Our success is directly tied to your success

Scale Your Startup in Europe with Scale to Global

At Scale to Global, we believe that strong partnerships are essential to achieving sustainable growth. Our extensive network of partners—industry leaders, local experts, and seasoned professionals—plays a pivotal role in the success of every startup we work with. They bring specialised expertise, deep local knowledge, and valuable connections that complement our own capabilities.

What happens after the call?

After booking your consultation, we’ll start with an initial call to understand your priorities and expansion plans. If we’re the right partner to support your journey, we’ll follow up with a second call, providing an initial analysis of how we can best help you achieve your goals. If our approach aligns with your vision, we’re ready to move forward and get started.

Now Is the Time to Accelerate in Europe

The European market is full of untapped opportunities for innovation and growth. By taking action now, we can work together to strengthen your presence and drive success across diverse markets. Delaying your expansion means missing out on the chance to be at the forefront of innovation in Europe—let’s seize this opportunity and build something impactful together.

Prefer email? Reach out directly: sophie@scaletoglobal.com